Our first collection 'Earth' focuses on the environmental issues that we are facing today. Each t-shirt is designed to bring awareness to a different issue and each time you buy one, we plant a tree! We have partnered with Mossy Earth a social enterprise on a mission to bring true wilderness back to Europe. Through the framework of rewilding and reforestation.
On purchase of your t-shirt, you will also be sent the GPS co-ordinates of the tree, a photo and the tree ID which will allow you to search for the tree in the Mossy Earth database.
The trees you plant will be helping to heal the Romanian Carpathian Mountains. The Romanian Carpathian Mountains are the wildest mountain range in Europe, where we find the last unfragmented forests of Europe, the highest concentration of large carnivores and the richest biodiversity. Sadly, following the forest restitution in 2005, massive clear-cuts have destroyed thousands of hectares in these Mountains.
The Healing Clear Cuts project aims to reforest and rewild those areas that were illegally logged while also protecting the existing richly bio-diverse old growth forests from further logging and poaching.
J A Clothing intends on having a lasting partnership with Mossy Earth that helps to rewild and reforest not just in Europe but Globally. Nature